Search Engine Optimisation (SEO) is a critical aspect of digital marketing that can help increase the visibility and ranking of your website on search engine results pages (SERPs). One of the most effective ways to improve your website’s SEO is through strategic blog writing. A well-written and optimised blog post can drive more traffic to your website, increase your website’s authority, and improve your website’s overall SEO performance. We share and discuss the top 10 best practices for SEO blog writing to help you create effective and optimised blog posts that will improve your website’s SEO.
1. Find strong keywords for your SEO research
The first step in creating an optimised blog post is to research keywords that are relevant to your topic. Keyword research helps you understand what people are searching for and what keywords they are using to find it. This can help you identify the keywords that are most relevant to your topic and that are being used by your target audience. Use keyword research tools like Google Keyword Planner to find the best keywords for your blog post.
2. Use keywords in the title of your blog
The title of your blog post is one of the most important elements of your post. It is the first thing that people will see when they find your post on a search engine results page. Make sure to include your primary keyword in the title of your post. This will help search engines understand what your post is about and will increase the chances of your post appearing in search results for that keyword.
3. Use main keywords in the first 100 words in your blog
The first 100 words of your blog post are known as the “above the fold” content. This is the content that people will see when they first land on your post. It’s important to include your primary keyword in the first 100 words of your post to help search engines understand what your post is about. This will also help your post rank higher in search results for that keyword.
4. Use header tags strategically
Header tags (H1, H2, H3, etc.) are used to structure your post and make it easier to read. They also help search engines understand the hierarchy of your content. Make sure to use header tags to structure your post and to include your primary keyword in the H1 tag.
5. Use internal linking to other pages
Internal linking is the process of linking to other pages on your website from within your blog post. This helps search engines understand the structure of your website and can help improve your website’s overall SEO. Make sure to link to relevant pages on your website from within your blog post. This will also help keep people on your website longer and can increase the chances of them visiting other pages on your website.
6. Use external linking to quality websites
External linking is the process of linking to other websites from within your blog post. This helps search engines understand the authority of your website and can help improve your website’s overall SEO. Make sure to link to relevant and authoritative websites from within your blog post. This will also help keep people on your website longer and can increase the chances of them visiting other pages on your website.
7. Write meta tags to provide more information
Meta tags are HTML tags that are used to provide information about your website to search engines. Make sure to use meta tags to provide information about your blog post to search engines. This will help search engines understand what your post is about and can help increase the chances of your post appearing in search results.
8. Use matching images and videos
Images and videos can help make your blog post more engaging and can also help increase the chances of your post appearing in search results. Make sure to use relevant and high-quality images and videos in your blog post. Also, make sure to optimise your images and videos by using relevant keywords in the file names and alt tags. This will help search engines understand what the images and videos are about and can also help increase the chances of your post appearing in image and video search results.
9. Good SEO is optimised for mobile
More and more people are accessing the internet from mobile devices. It is important to ensure that your blog post is optimised for mobile. Make sure that your blog post is responsive and that it loads quickly on mobile devices. This will help improve the user experience and can also help improve your website’s overall SEO.
10. Track and measure your results, then rinse and repeat
Finally, it is important to track and measure the results of your blog post. Use tools like Google Analytics and Search Console to track the traffic and engagement of your blog post. This will help you understand what is working and what is not working and will allow you to adjust improve your blog post’s SEO.
In summary, blog writing is a powerful tool to help improve your website’s SEO. By following these top 10 best practices for SEO blog writing, you can create effective and optimised blog posts that will drive more traffic to your website, increase your website’s authority, and improve your website’s overall SEO. Remember to always research keywords, use keywords in the title, first 100 words, and header tags, use internal and external linking, use meta tags, optimise for mobile and track and measure your results. Happy Blogging!